Why Customers Value Products That Represent Personal Achievement and Milestones
After eleven years in finance, Daniel makes partner. That evening, he doesn't open a spreadsheet or book a vacation. He walks into a watchmaker's boutique and buys the timepiece he has been quietly eyeing since his first job.
He doesn't need it. His phone tells time perfectly well. What he is buying is a physical marker of the years behind him.
This is consumer psychology at its most...
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