Dreamforce 2026 takes place September 15–17, 2026, at Moscone Center in San Francisco. Registration is open, and Salesforce+ will provide free livestream access to keynotes and selected sessions.

This year's theme, “Becoming an Agentic Enterprise,” puts Salesforce's Agentforce 360 platform and AI-powered business transformation at the center of the event. Here's what attendees, Salesforce customers, partners, and business leaders need to know.

What Is Dreamforce?

Dreamforce is Salesforce's flagship annual conference, bringing together Salesforce customers, developers, administrators, consultants, partners, and business leaders.

Since launching in 2003, the event has grown into one of the world's largest technology conferences. Dreamforce combines product announcements, technical training, customer success stories, networking, hands-on workshops, and partner showcases.

For Salesforce users, it is also one of the best places to understand the company's product direction for the year ahead.

When and Where Is Dreamforce 2026?

Dreamforce 2026 runs from September 15–17, 2026, at Moscone Center, San Francisco, California.

The main event will use Moscone North, South, and West. A separate Trailblazer Bootcamp takes place September 12–14 and provides additional hands-on training for attendees.

If you cannot travel to San Francisco, Salesforce+ offers free online access to keynotes and selected sessions.

How to Register

Registration for Dreamforce 2026 is currently open. Attendees can choose an individual Full Conference pass or group registration for three or more people.

The current individual Full Conference pass is $1,899, while qualifying group registrations are available at a lower per-person rate. Trailblazer Bootcamp requires an additional fee.

Hotel accommodation is separate from conference registration. Because official hotel inventory can sell out quickly, attendees should arrange accommodation as early as possible through Salesforce's approved travel partner.

What to Expect From the Agenda

Dreamforce 2026 is expected to be one of Salesforce's largest events yet, with 1,600+ breakout sessions, 50+ keynotes, 150+ hands-on trainings, and 240+ community roundtables.

Sessions cover:

• Salesforce administration, development, architecture, sales, service, and marketing
• Agentforce 360, Data 360, Slack, and Customer 360
• Industry-specific Salesforce solutions
• Customer success stories and real-world implementations
• Hands-on technical training and product demonstrations
• Networking, partner showcases, and Trailblazer community events

Salesforce's Agenda Builder can help attendees create personalized schedules based on their role and interests.

Dreamforce 2026 Speakers

Marc Benioff, Salesforce Chair and CEO, is scheduled to open Dreamforce on September 15, followed by a fireside chat on September 16.

Other confirmed speakers include Parker Harris, Ellen Pompeo, Andrew Ng, Bozoma Saint John, and Christophe Coenraets, along with Salesforce executives, developers, customers, and community leaders.

Salesforce continues to add speakers as the event approaches, so the official Dreamforce website remains the best source for the latest lineup.

AI and Agentforce at Dreamforce 2026

AI is the central focus of Dreamforce 2026.

The event's “Becoming an Agentic Enterprise” theme reflects Salesforce's strategy of using AI agents alongside human teams across Sales, Service, Slack, Data 360, and Customer 360.

Agentforce was introduced at Dreamforce 2024 and has continued to evolve. In 2026, Salesforce is positioning Agentforce 360 as a major part of its AI platform.

Confirmed sessions include hands-on work with Agentforce Vibes, including a session involving Anthropic's Claude Code.

However, businesses should distinguish confirmed announcements from speculation. Salesforce has not officially announced a specific new Agentforce version or complete list of new AI features for Dreamforce 2026. Any predictions about future releases should therefore be treated as unconfirmed until Salesforce announces them.

Who Should Attend?

Dreamforce can be valuable for almost every Salesforce role:

• Admins: Learn configuration best practices and upcoming platform changes.
• Developers: Explore APIs, development tools, Agentforce, and technical sessions.
• Consultants and partners: Understand Salesforce's roadmap and upcoming customer opportunities.
• IT leaders: Evaluate AI, automation, integration, and CRM investments.
• Sales and marketing teams: See practical applications for AI-powered customer engagement.
• Service teams: Explore AI-assisted support and automation.
• Business leaders: Evaluate whether new Salesforce capabilities fit current business needs.

Is Dreamforce Worth Attending?

That depends on your goals and budget.

In-person attendance provides access to product teams, hands-on training, customer discussions, networking, and partner meetings that are difficult to replicate online. However, travel, accommodation, and conference costs can make the trip expensive.

For people primarily interested in announcements and keynote content, Salesforce+ is a strong free alternative. For Salesforce partners, implementation teams, and organizations considering major CRM or AI investments, attending in person can provide significantly more value.

How to Get More From Dreamforce

To avoid being overwhelmed, plan before arriving.

Choose sessions based on your current Salesforce role and business priorities. Prioritize hands-on workshops where possible, schedule partner meetings in advance, and leave enough time between sessions to move around Moscone Center.

Most importantly, don't try to attend everything. Focus on the announcements and sessions that could actually affect your Salesforce environment.

After the event, review your notes, compare new capabilities with your existing CRM setup, and turn useful announcements into a practical implementation roadmap.

Dreamforce 2026 and Salesforce Implementation

Dreamforce announcements do not automatically translate into working features in your Salesforce org. New capabilities often require configuration, integration, data preparation, customization, testing, and user adoption planning.

This is where a Salesforce implementation partner such as Zordial Technologies can help. Following Dreamforce, businesses can assess which announcements are genuinely relevant, identify implementation requirements, and prioritize changes based on business value rather than chasing every new feature.

Zordial Technologies is attending Dreamforce 2026 in San Francisco and tracking the latest developments around Agentforce 360, Salesforce AI, integrations, and platform updates.

If you're attending Dreamforce—or want expert insight without navigating thousands of sessions—connecting with a Salesforce consulting and implementation team can help turn Dreamforce announcements into an actionable roadmap.

Frequently Asked Questions

Is Dreamforce free?
In-person attendance requires a paid pass. Salesforce+ provides free online access to keynotes and selected sessions.

Can I attend virtually?
Yes. Salesforce+ offers livestream and on-demand content, although hands-on training and networking opportunities are more limited online.

Does the conference pass include a hotel?
No. Accommodation is booked separately.

Is Trailblazer Bootcamp included?
No. It is a separate paid training experience held September 12–14.

Will Salesforce announce a new Agentforce version?
No specific new version has been officially confirmed. Agentforce 360 and agent-building sessions are confirmed, but future product announcements remain speculative.

Do I need Salesforce experience?
No. Dreamforce includes sessions for beginners as well as advanced administrators, developers, architects, and business leaders.

What should I do after Dreamforce?
Review the announcements against your current Salesforce environment, identify relevant opportunities, and create a prioritized implementation plan.

Bottom line: Dreamforce 2026 is set to be heavily focused on AI, Agentforce 360, automation, and the future of the agentic enterprise. Whether you attend in person or watch through Salesforce+, the most valuable approach is to focus on the announcements that can create measurable value for your organization.