Fundraising is typically one of the biggest challenges for early-stage startups. Luckily, there are a few options from which to choose depending on your needs and business model. Bootstrapping is financing your startup yourself or from friends and family. This keeps control but can limit resources. Angel investors are high-net-worth individuals who invest capital for the promise of equity and sometimes mentorship. Venture capitalists invest more but anticipate high growth and a high percentage of ownership. Sites like Kickstarter allow you to raise small amounts of money from a large volume of backers and qualify demand. Subsidies and grants by the government provide non-dilutive capital, i.e., you do not need to give up equity, but these come with qualifying against specific criteria. Each source of capital has pros and cons in terms of control, risk, and velocity, so think about which is suitable for your startup's stage and objectives.