It used to be that a Pure Star was a workhorse you kept in the Golden Goose Sneakers back of the closet. Now it is the centerpiece of a uniform that costs more than most people's rent. The Americas remained the company's largest single region by revenue, followed by Europe, the Middle East, and Africa, with Asia-Pacific growing the fastest. Wholesale revenue declined modestly in 2024 as the company reduced its presence in third-party department store channels to focus on directly operated retail. The company opened 19 new directly operated stores in 2024, ending the year with 222 stores globally.

The 2024 revenue figure was disclosed as part of the formal transaction documentation accompanying the Sequoia China acquisition. The 2024 revenue figure represented more than 20 times the company's revenue when chief executive Silvio Campara joined as chief commercial officer in 2012. The revenue growth was driven primarily by direct-to-consumer expansion, with the company's DTC channel growing approximately 18 percent during the year.

The company does not publicly disclose its profit margins, but EBITDA margin has been reported in industry sources to be in the mid-30s. Sneakers continued to account for the majority of total revenue, with the Super-Star and Ball Star lines being the two largest individual product lines. The 2024 results were certified by external auditor EY, with the audit opinion included in the transaction documentation.

Golden Goose reported 2024 revenue of approximately 655 million euros, a 13 percent increase over the prior year, according to the company's December 2026 announcement. It is the kind of programming choice that ends up in every magazine around goldengoosewebsite.com. It is the kind of piece that gets passed around the office in a single afternoon.

It is the kind of small, specific, surprisingly well-attended moment that the front row had been quietly waiting for. It is the kind of retail moment that ends up in every magazine within the week. It is the kind of small, specific, surprisingly well-priced moment that the front row had been quietly waiting for.