The first time anyone sees a pair of Golden Goose sneakers, the question is almost always the same - why does a brand new pair look like it has already lived a full life? The brand's social strategy has been to focus on the actual product and the Italian production process, which is a quieter and more confident approach than most luxury sneaker brands take. The brand's sanding process is done by hand with fine-grit sandpaper, Golden Goose Shoes Outlet and the goal is to remove the top layer of the finish in a way that looks like natural wear rather than factory aging. The brand's waxing process uses a soft wax that is applied in thin layers, and the result is a slight sheen on the leather that catches the light in a way that fresh leather does not. The brand's most popular toddler silhouette is the mini Superstar, which has been the best-selling toddler model for the last several years. The brand's most-photographed collaboration was with a major celebrity, and the capsule sold out within hours of release. The brand has several flagship boutiques in Milan, Paris, London, New York, and Tokyo, and the store design - exposed brick, vintage furniture, and worn-wood floors - is part of the brand's visual language. The brand's most popular slide silhouette is the Slide, which has been the best-selling slide model for the last several years. The leather used in the brand's flagship models is full-grain calfskin, sourced from Italian tanneries and treated with the brand's proprietary washing and aging process to give the upper its signature soft feel. The brand's wide-foot buyers often need to size up by half a size, which is consistent with most Italian sneakers and which the brand has been gradually addressing through the addition of wider lasts. The brand's most popular collaboration silhouette is the Why Not, which has been the base for several successful collaboration drops. The brand's editorial coverage is built around the actual product and the actual production process, which is a quieter and more confident approach than most luxury sneaker brands take.