1. Airbnb: Started as a platform to rent out air mattresses in their living room, Airbnb scaled by providing unique and personalized experiences. Lesson: Focus on user experience and meet specific needs.

2. Uber: Revolutionized the transportation industry by creating a seamless ride-hailing platform. Lesson: Identify existing problems and provide innovative solutions.

3. WhatsApp: Grew rapidly by offering free messaging in an age of expensive SMS plans. Lesson: Offering a free or cost-effective alternative can attract a massive user base.

4. Slack: Transformed team communication with a user-friendly and efficient messaging platform. Lesson: Simplicity and usability can drive adoption.

5. Dropbox: Pioneered cloud storage, making it easy for users to access files from any device. Lesson: Solve real pain points and make it convenient for users.

6. SpaceX: Founded by Elon Musk, SpaceX disrupted the aerospace industry by developing reusable rockets. Lesson: Bold visions and innovation can reshape entire industries.

7. Shopify: Built an easy-to-use e-commerce platform, empowering entrepreneurs to start online businesses. Lesson: Enable others to succeed, and your platform will grow.

8. Pinterest: Attracted a massive user base by offering a visually engaging platform for sharing ideas. Lesson: Tap into users' passions and interests.

9. Zoom: Provided a reliable and user-friendly video conferencing solution. Lesson: Seamlessly addressing the needs of remote work can lead to rapid adoption.

10. Stripe: Simplified online payment processing for businesses, improving the overall e-commerce experience. Lesson: Streamline complex processes for customer.