It was easy to hire a local designer. Then, a company from Lisbon engaged Creative Teams across three countries to create a brand identity in just ten days and for half the cost. When this occurred, things began to change. Today, we see an increasing number of companies breaking away from the traditional agency model. Instead, they are either building or staffing distributed Creative Teams for Content & Motion who can work across cultures, geographies and time zones. 

What Is Pushing Companies Toward Global Teams Right Now

It's hard to ignore these statistics. The LinkedIn Workforce Report claimed a 35% increase in the demand for creative work that can be completed remotely. Companies aren't doing this simply to cut costs. They are doing so to keep up speed.

A key advantage that international content development has over local is that they know many markets, languages and cultures.

It takes creative people who live in the countries for a company to reach a consumer in Europe, the Middle East and Southeast Asia simultaneously. It was once seen as a luxury. Manufacturing absolutely needs it.

Why Do Businesses Prefer Remote Teams Over Traditional Agencies

Traditional agencies have fixed capacity, high overheads and long time-frames. Remote Creative Teams do things differently. You get specialization, not generalisation.

Brand Strategy experts, copywriters, video editors and motion designers can be scattered around the globe. Notion, Frame.io, and Figma are just some of the collaboration tools.

One medium-sized e-commerce company halved the time it took to produce new content from three weeks to four days by creating a distributed Design and motion teams . I don't have an office. There's no need to wait for review in one time zone.

How Does a Global Setup Actually Improve Content Quality

Multiple, simultaneous perspectives make up some of the advantages achieved though using Creative Teams for Content & Motion from multiple geographies.

While a campaign might perform well in Germany, it might not even have consideration in Brazil. Global content creation teams pick up on these before they become burgeoning crises.

Creative Teams for Content & Motion also allow for 24-hour production. Coordinating the work so that one team's work day ends and the new work day begins.

Case Study: How a SaaS Brand Scaled Visuals Across 6 Markets

A B2B SaaS business needed localized motion graphics for the launch of six products in one quarter in Europe and Asia. Animation was outsourced to animators in the Philippines and India, and a lead in Poland. A copy team was set up in the UK.

The six rockets were launched on time. Having two agencies handle the creative work led to 40% lower creative costs compared to the previous year. The team is now responsible for the ongoing social content, creative explanatory and advertising movies of all the six markets.

That's why building a creative and motion graphics team globally is rapidly becoming a parable of growth.