Walk into any flagship dealership on Sheikh Zayed Road or Abu Dhabi's Yas Island today, and you'll notice something: the car isn't the only thing doing the selling. Behind it, above it, sometimes wrapping around it, is a wall of light, motion graphics, brand films, and configurator visuals working in sync with the showroom floor. In a market where Ferrari, Bentley, Lamborghini, and Rolls-Royce...
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