How Fashion Brands Can Increase Repeat Purchases Without Constant Discounts
Consider an online clothing brand that has grown quickly through promotions. Every few weeks there is a flash sale, a “friends and family” code, or a free-shipping weekend. Revenue spikes each time, and the team celebrates.
Then the discount ends and orders slow to a trickle. New collections launched at full price sit untouched until someone marks them down. Customers who once...
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