How Premium Brands Can Turn Product Unboxing Into a Memorable Customer Experience
Introduction
Picture a customer who ordered a premium product six days ago. She has tracked the shipment twice, reread the product page, and told a friend what to expect. The courier finally knocks.
The product may be excellent. Even so, the next few minutes will shape how she feels about the purchase, and often about the brand itself.
Customer experience does not end when payment clears....
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