The Real Cost of UGC Ads in 2026 (And Why Most Brands Get the Math Wrong)
Ask five different marketers what a UGC ad actually costs, and there's a good chance you'll get five different numbers, and most of them will be wrong in the same specific way. Not wrong because anyone is lying, but wrong because almost everyone is measuring the wrong thing when they try to answer the question. This piece walks through what UGC ads actually cost in 2026, why the number people...
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