How Brands Use Gamification For User Engagement To Build Loyalty And Drive Repeat Engagement
Last year, a friend told me she'd switched coffee shops not because the coffee was better, but because the new place had a stamp card. Tenth drink free. She knew it was a marketing trick. She didn't care. She went back nine times specifically to earn that tenth. That's gamification in its most stripped-down form, and it's been working on humans long before anyone gave it a name.
What's changed...
SkillClick
