Intent Data vs. Firmographic Data: What’s More Valuable for B2B Prospecting?
In B2B prospecting, data is the main fuel for targeting, outreach, and pipeline acceleration. Two generally touted kinds are firmographic data (the who) and intent data (the what and when). Both have unequivocal value—but they serve different roles. The choice of one "over" another is seldom correct; rather, understanding their complementary nature will make your outreach smarter, faster,...
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