What They’re Doing Right—and How You Can Do It Too

Let’s be honest: Selling on Amazon in 2025 is not what it used to be.

It's more crowded. Buyers are more skeptical. And a boring listing? That's an instant scroll-past.

That’s why Enhanced Brand Content (EBC) has become a must-have. It’s no longer just a “nice-to-have” design feature—it’s your chance to make your product shine and build real trust with your customers.

In this article, I’ll walk you through 5 real brands that are absolutely crushing it with their EBC on Amazon. More importantly, I’ll break down what they’re doing right—so you can steal those strategies and apply them to your own listings.

Let’s dive in.

💬 Wait, What’s EBC Again?

If you're still a little fuzzy on what EBC actually is, no worries.

Enhanced Brand Content (also called A+ Content) lets brand-registered sellers upgrade their product pages with images, charts, icons, and storytelling blocks. Instead of a plain text description, you're giving shoppers a rich, scroll-worthy experience.

In other words, it’s like taking your listing from a Craigslist ad... to a professionally designed brochure.

The best part? EBC can increase conversions by 5–10%, according to Amazon’s own data.

So yeah—it’s kind of a big deal.

📈 Why It Matters (Especially in 2025)

Look around the Amazon marketplace today. Everything looks polished, doesn’t it?

That’s because buyers expect a certain level of presentation now. They’ve seen the good stuff—and if your listing doesn’t look the part, they’ll just move on.

Also, thanks to Google’s AI Overviews and featured snippets, your EBC content can now impact your visibility beyond Amazon. It’s not just about pretty pictures. It’s part of your search strategy too.

Alright, now let’s look at 5 brands who’ve mastered EBC—and what you can learn from them.

🍏 1. Apple – Clean, Confident, and Focused

Apple’s listings on Amazon look like, well… Apple.

Their EBC is clean, minimal, and doesn’t try too hard. It uses:

• Sharp product images

• Simple feature blocks

• White space (lots of it)

• Clear, confident language

What to take away:
You don’t need to throw a ton of content at your customers. Sometimes less is more. Focus on clarity, and don’t be afraid of whitespace.

💇‍♀️ 2. Olaplex – Science Meets Simplicity

Haircare products can get technical fast—but Olaplex nails it by keeping their content accessible.

They break down complicated benefits using:

• Before & after visuals

• Ingredient highlights

• Short educational blurbs

• Simple icons that speak for themselves

Lesson here:
If your product has a learning curve, educate without overwhelming. Think: “If my mom looked at this, would she get it?”

👟 3. Adidas – Selling the Lifestyle, Not Just the Product

Adidas doesn’t just show you the shoe—they show you why it matters.

Their EBC blends:

• Action shots (people actually wearing the gear)

• Product benefit callouts

• Motivational messaging

• “Complete the look” suggestions

What you can learn:
Don’t just describe the product—paint a picture. Help customers imagine how it fits into their lives.

🧸 4. Melissa & Doug – Comforting Parents, Engaging Kids

This brand knows exactly who they’re talking to: Parents who care about quality and safety.

Their EBC includes:

• Playful, colorful layouts

• Icons showing age-appropriateness and safety features

• Real use-case imagery (kids playing)

• Focus on educational value

Key takeaway:
If your audience needs reassurance, use your content to calm their concerns before they even ask.

🌿 5. The Honest Company – Connection Through Transparency

This brand stands out by being, well, honest.

Their EBC is full of:

• Natural, clean design

• Mission-focused language

• Ingredient transparency

• Personal brand stories

What works:
People buy from brands they relate to. If your story matters, tell it. Be human. Be real.

💡 So, What Should You Do With All This?

Let’s bring this home.

You don’t need a million-dollar brand to create great Enhanced Brand Content. What you need is strategy. And maybe a little help.

Here’s a simple EBC checklist to get started:

✅ Use real, high-quality photos (not just mockups)
✅ Break down your product’s benefits visually
✅ Keep text short—highlight what matters
✅ Use icons or charts to compare and clarify
✅ Stay on-brand (colors, tone, style)
✅ Tell a little story—just enough to connect

💬 Feeling Overwhelmed? We’ve Got You.

If you’re thinking, “This sounds great, but I don’t have the time/design skills/writing ability to pull this off…”

That’s totally okay.

That’s why we built Channel Supply Experts—to help sellers like you create Enhanced Brand Content that actually drives results.

We’ve helped brands:

• Launch EBC from scratch

• Revamp outdated pages into scroll-stoppers

• Get more clicks, more trust, and better conversion rates

• Stay compliant with Amazon’s tricky content rules

You don’t have to do it alone.

📞 Let’s Talk—No Strings Attached

Not sure if your EBC is working? Wondering what content would make a difference?

Ask us. Seriously.
One of our Amazon content experts would be happy to take a look, offer tips, or just answer your questions. We’re here to help—not pressure you into anything.

👉 Click here Amazon Seller Experts to contact Channel Supply Experts

🧠 Final Thoughts

Enhanced Brand Content isn’t just a feature—it’s your brand’s first impression.

And in a fast-scrolling, quick-clicking world, that first impression has to hit hard, fast, and smart.

These 5 brands didn’t get it right by accident. They followed smart design principles, understood their audience, and treated their listings like a storefront—not an afterthought.

Now it's your turn.