LLM Share of Voice: Why It Matters and How to Measure It
With AI assistants fast becoming the primary touchpoint for information exploration, the notion of Share of Voice is being rewritten.
Traditional SOV—how often your brand shows up across Google SERPs, or on social media, or within analyst reports—is no longer good enough. Today, buyers increasingly ask LLMs for advice, comparisons, recommendations, and product evaluations.
That...
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