SkillClick
Why Should Startups Diagnose the Problem Before Choosing a Marketing Channel?
The first question should not be “Should we run Google Ads or SEO?” It should be “What is currently preventing the business from growing?”
A startup may have a traffic problem, but it could also have a positioning, conversion, pricing, trust, or sales-follow-up problem. Choosing a marketing channel before identifying the actual bottleneck can lead to unnecessary spending.
For example, if a website receives 10,000 visitors but generates very few enquiries, simply doubling traffic may not solve the problem. The startup may first need better messaging, stronger calls to action, clearer service information, or a more relevant landing page.
Read more: https://followgrown.com/read-blog/72572_what-should-startups-fix-first-before-investing-more-in-digital-marketing.html
The first question should not be “Should we run Google Ads or SEO?” It should be “What is currently preventing the business from growing?”
A startup may have a traffic problem, but it could also have a positioning, conversion, pricing, trust, or sales-follow-up problem. Choosing a marketing channel before identifying the actual bottleneck can lead to unnecessary spending.
For example, if a website receives 10,000 visitors but generates very few enquiries, simply doubling traffic may not solve the problem. The startup may first need better messaging, stronger calls to action, clearer service information, or a more relevant landing page.
Read more: https://followgrown.com/read-blog/72572_what-should-startups-fix-first-before-investing-more-in-digital-marketing.html
Why Should Startups Diagnose the Problem Before Choosing a Marketing Channel?
The first question should not be “Should we run Google Ads or SEO?” It should be “What is currently preventing the business from growing?”
A startup may have a traffic problem, but it could also have a positioning, conversion, pricing, trust, or sales-follow-up problem. Choosing a marketing channel before identifying the actual bottleneck can lead to unnecessary spending.
For example, if a website receives 10,000 visitors but generates very few enquiries, simply doubling traffic may not solve the problem. The startup may first need better messaging, stronger calls to action, clearer service information, or a more relevant landing page.
Read more: https://followgrown.com/read-blog/72572_what-should-startups-fix-first-before-investing-more-in-digital-marketing.html
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