More Than Just a Symbol: The Anatomy of a Perfect Logo

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2026-01-19 08:12:52

A logo is often the smallest thing a company owns, yet it carries the heaviest weight. It is the face of the company, the signature on the cheque, and the flag on the building. In a split second, a logo must communicate what a company does and, more importantly, how it makes the customer feel. Many businesses make the mistake of treating logo design as a quick artistic task, but it is actually...

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