# Email Deliverability and Gmail Account Best Practices

Good email deliverability helps businesses reach their customers without messages being sent to spam folders. A reliable Gmail or Google Workspace setup should use accurate account information, strong passwords, and proper security settings.

For better deliverability, businesses should follow email best practices. These include using verified domains, setting up SPF, DKIM, and DMARC records, maintaining clean mailing lists, and avoiding unwanted bulk emails. Sending relevant and useful messages can also help build a positive sender reputation.

Instead of using purchased accounts, businesses should create and manage accounts through official Google services. This provides better control over account security, ownership, and long-term email communication.

Following these practices can create a safer and more reliable email system while supporting better communication with customers.