Bloggers’ earnings depend on their traffic and monetization methods. Generally, blogs with hundreds of thousands of web page views have an easier time generating revenue by selling products or displaying pay-per-click (PPC) ads.

Bloggers can also encourage readers to buy products using their affiliate links and work with brands for sponsored posts.

For instance, Jeremy’s travel blog, Living the Dream, made $4,825 in January 2022. On the other hand, Adam Enfroy generated around $67,000/month in 2020, an outstanding amount for a blogging business.

Those who want to start a blog and make money have to focus on building their audience first to generate a stable income.

Picking a profitable niche is also important if you aim to make blogging your career choice. Profitable niches offer better opportunities, such as high-paying affiliate offers and ads from paid advertising networks.

Choosing a niche based on a passion sometimes does not equal consistent profit. For example, travel bloggers might experience traffic and revenue drops due to travel restrictions.

Some of the top profitable niches are:

• Insurance. It is the highest paying niche with an average CPC of $17.55 in several countries like the United States, Australia, and Canada. Popular keywords within this niche include life, car, and health insurance.
• Online education. Flexibility and convenience are the primary reasons people choose online education.
• Digital marketing and advertising. The digital marketing industry has grown outstandingly during the pandemic. Take advantage of this high-demand topic to post content on social media marketing and brand management.
• Personal finance. Money is an evergreen blogging niche. In addition to writing blog posts on money management and investment, bloggers can sell online courses, eBooks, and finance consulting services.
• Lifestyle and wellness. Some of the top categories within lifestyle blogs include personal care, wellbeing, and fitness.