If you plan to create your own blog, it is helpful to know what makes an excellent one in the first place. Typically, you can expect to find the following elements in successful blogs:

  • High-quality blog content. The content should demonstrate expertise, authoritativeness, and trustworthiness (EAT). It is also important to use easy-to-understand language and formatting to make the blog post digestible.
  • Inviting headlines. These reveal what the content is about and help attract visitors to the content, as around 80% of people will click search engine results if the headlines are compelling.
  • Regularly-updated content. A regular publishing schedule helps people know when to visit the blog for new content. Search engines also prioritize fresh and up-to-date content, helping increase rankings and website traffic.
  • Smooth user experience (UX). Other than attractive design, great blogs generally have a seamless page experience as it is an important element in blog search engine optimization (SEO). It includes mobile friendliness, HTTPS, and loading speed – including improving Core Web Vitals, the performance metrics assessing how good user experience is.

Expert's Tip


You should try to write content at least three times a week and eventually move up to once a day. Also, consider posting in the mornings – according to your target audience’s time zone – as it helps encourage email traffic and social shares.

Editor

Neil P.

Digital Marketing Expert and Entrepreneur

  • Active reader engagement. It refers to any type of action readers take when visiting a blog, such as reading the article from start to finish, leaving comments, and sharing the blog post on their social media profiles.
  • Good user interface (UI). A blog needs an aesthetically pleasing web design to make a memorable first impression, including layout, typography, and icons. Blogger owners also have to ensure that the design is simple, intuitive, and consistent throughout the entire blog.