Digital marketing is a cost-effective, efficient way for startups to reach their target audience and establish brand awareness. Begin with a good website optimized for search and user experience (SEO). Content marketing such as blogs, video, and infographics inform your customers and establish credibility. Social media such as Instagram, LinkedIn, and Twitter allow you to reach potential customers directly and establish a following. Paid advertising using Google Ads or Facebook Ads can generate traffic instantly if you plan campaigns with accuracy. Email marketing is one of the best ROI methods of selling repeat business and generating leads. Collaborate with influencers or industry bloggers to extend reach. Use analytics tools to track performance and map strategies in real time. Consistency and value-driven communication are the core drivers of establishing trust and converting visitors to buyers.