nline Teleshopping is the digital evolution of traditional teleshopping, combining product showcasing with internet-based ordering and interaction. It retains the essence of teleshopping—product demonstrations and direct sales—but delivers it over the internet instead of TV.

Key Features of Online Teleshopping:

  1. Platforms Used

    • Websites: Naaptol, ShopClues, Telebrands, etc.

    • Apps: Many teleshopping companies have dedicated mobile apps.

    • Live Streaming: Platforms like YouTube, Facebook Live, and Instagram are used for live product demos.

  2. Interactive Buying Experience

    • Viewers can comment, ask questions, and place orders instantly.

    • Some platforms include live chats with sellers during product demos.

  3. Multi-Channel Integration

    • Products are marketed via social media, online ads, emails, and videos.

    • Orders can be placed online, by phone, or via app.

  4. Advantages Over Traditional Teleshopping

    • Wider reach (anyone with internet can access).

    • Product details, reviews, and return policies are easier to access.

    • Available 24/7 on-demand, not bound to TV schedules.

  5. Examples of Online Teleshopping Portals

    • Naaptol.com – one of the biggest in India.

    • HomeShop18 – previously on TV, now focused on online.

    • Flipkart/ Amazon – while not teleshopping platforms, they use live selling formats occasionally.