Connected TV Market Size and Share Overview

Steady expansion in the Connected TV Market size reflects the market’s resilience to changing consumer patterns and regulatory shifts. Alongside this, the Connected TV Market share has strengthened as new entrants and established players expand their global presence through innovation and diversification.

According to Deep Market Insights, the global connected tv market size is projected to grow from USD 306.27 Billion in 2025 to reach USD 554.36 Billion by 2030, expanding at a CAGR of 12.6% during the forecast period (2025–2030).

The continued expansion of Connected TV Market is attributed to increased R&D activities, the entry of new market participants, and evolving consumption patterns. Despite challenges such as pricing pressures and regulatory complexities, the Connected TV Market is expected to achieve sustained growth in the forecast period.

Competitive Landscape

This section provides a detailed evaluation of leading players, their financial health, strategic priorities, product portfolios, and SWOT profiles.

1. Roku, Inc.
2. Samsung Electronics Co., Ltd.
3. LG Electronics
4. Amazon (Fire TV)
5. Apple Inc. (Apple TV)
6. Sony Corporation
7. TCL Technology
8. Hisense Group
9. Google LLC (Android TV / Google TV)
10. Vizio, Inc.

Market participants are focusing on expanding their global footprint through strategic mergers, partnerships, and acquisitions. Strong investment in innovation and distribution channels continues to drive competitive advantage across regions.

Market Segmentation Overview

The Connected TV Market is analyzed across major segments, including product type, application, end-user, and region. Each segment’s growth potential and contribution to the overall market are examined using reliable methodologies and historical validation.

1. By Device Type
   1. Smart TVs
   2. Streaming Sticks / Dongles
   3. Set-Top Boxes (IPTV/OTT Boxes)
   4. Media Streaming Devices
   5. Gaming Consoles (CTV-enabled)
2. By Screen Size
   1. Below 30 Inches
   2. 30–50 Inches
   3. 50–70 Inches
   4. Above 70 Inches
3. By Operating System / Platform
   1. Android TV / Google TV
   2. Roku OS
   3. Fire TV OS
   4. Tizen OS
   5. WebOS
   6. Other Proprietary OS
4. By Distribution Channel
   1. Online Retail
   2. Offline Electronics Stores
   3. Brand-Owned Retail
   4. OEM / B2B Sales
   5. Telecom & Broadband Bundled Sales
5. By Application
   1. Home Entertainment
   2. Advertising & FAST/AVOD
   3. Gaming & Cloud Gaming
   4. Commercial / Hospitality
   5. Education & Institutional Use

Regional Insights

Regional evaluation highlights market performance across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. Country-level analysis covers demand trends, pricing structures, and local growth drivers shaping regional competitiveness.

Key Benefits

This report enables Connected TV Market participants to identify high-growth regions, align with market trends, and plan investments strategically. It provides decision-makers with data-driven insights to enhance operations, reduce costs, and improve long-term profitability.

Report Highlights

1. Comprehensive overview of company strategies, market positioning, and regional performance indicators.
2. Detailed insights into emerging markets, innovation pipelines, and technological advancements shaping industry growth.
3. Evaluation of key drivers, restraints, and opportunities influencing short- and long-term market performance.
4. Comparative analysis of leading players based on revenue share, portfolio diversification, and investment priorities.
5. In-depth segmentation by product type, application, end-user, and region with data-backed growth forecasts.
6. Regional and country-level analysis highlighting demand patterns, pricing trends, and competitive dynamics.
7. Examination of R&D initiatives, regulatory frameworks, and sustainability strategies impacting market evolution.
8. Quantitative assessment of historical data and projections validated through reliable analytical methodologies.
9. Strategic recommendations for stakeholders to identify high-growth segments and optimize market entry or expansion plans.

Custom regional or segment-based versions of this report are available upon request.

About Us

Deep Market Insights is a trusted market research firm offering data-driven intelligence, analytics, and advisory support across global industries.