As marketers, we hold one common goal – to generate business for our companies or clients. We work tirelessly to create positive brand recognition, educate consumers, and drive conversions, whether we’re marketing a small business or a Fortune 500 company. To do so, marketers rely on a myriad of communication trends from email to social media that are successful in creating...

Since I have done four career re-inventions in my own career (through four industries) I promote myself as a re-invention coach. In this, my fifth career, I have helped many clients go in new directions by showing them how to re-invent themselves leveraging their previous stellar accomplishments, packaging them in a new “language,” and developing a plan that steers their career in a...

As of my last knowledge update in September 2021, AI applications were making significant inroads into digital marketing to enhance efficiency and effectiveness. However, please be aware that the digital marketing landscape evolves rapidly, and new tools and applications may have emerged since then. Here are some AI applications that were relevant for digital marketing blogs at that time: 1....

“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. Every mind is a building filled with archaic furniture. Clean out a corner of your mind and creativity will instantly fill it.” – Dee Hock   Brand building has now become increasingly more important priority to professionals as they navigate through their careers....

AI can also be used to analyze the data generated by blog readers. AI-based analytics tools can track user behaviour on the blog, helping to identify what content works best and what topics should be explored further. This can help bloggers create more engaging and useful content for readers.   Some of these AI tools include:   1. Google Analytics: Google Analytics is an...

I. Introduction to Content Marketing Strategies - Briefly explain what content marketing is and its importance in digital marketing - Discuss the benefits of using content marketing strategies for businesses   II. What is Content Marketing? - Define content marketing and its key components (content creation, distribution, and promotion) - Explain the different types of content...

By Dilip Saraf During a job search it is hard to predict how the process is going to play out. There are so many variables in a job search that it is difficult to control or predict what factors create which outcome in that process. But, many of my clients call me when they are told that the company that they were after has decided to make the job offer to someone else and that they came in...

s AI and ML are getting more ubiquitous technologies, they have now penetrated the recruitment and hiring space and are increasingly getting more common elements of the candidate-selection process. Although this is not a monolithic application of this emerging technology, its use is increasingly pervading different stages of the overall candidate selection process. For example, the first...

For the past year or so there is a foreboding by many industry experts that this year (2016) there is going to be heads rolling in the high-tech industry in a major way. Below are the estimates projected by analysts for some of the major corporations that have a large presence in the Silicon Valley. If you add-up all the numbers the lay-offs can peak at nearly quarter of a million high-tech...

As career coach specializing in re-invention, prospects and clients often approach me to express their frustrations, unhappiness, and limitations in their current job and seek my guidance on how to make a change in their station or their situation. Some even lament that they do not have a clear vision of what to do next, but they do want to do something different. So, during our first meeting...