As marketers, we hold one common goal – to generate business for our companies or clients. We work tirelessly to create positive brand recognition, educate consumers, and drive conversions, whether we’re marketing a small business or a Fortune 500 company. To do so, marketers rely on a myriad of communication trends from email to social media that are successful in creating...

I. Introduction to Social Media Marketing - Briefly explain what social media marketing is and its importance in today's digital landscape - Discuss the growing role of social media in business and marketing strategies   II. What is Social Media Marketing? - Define social media marketing and its key components (content creation, engagement, advertising, etc.) - Explain the different...