Machine learning (ML) isn’t new. However, the field of big data is revitalizing the subject and more organizations are relying on ML models to scale their operations, support staff in working better and faster, to uncover hidden insights from data, or even confirm and challenge underlying assumptions. This is creating widespread interest in related topics with the C-suite, and...

  As marketers, we hold one common goal – to generate business for our companies or clients. We work tirelessly to create positive brand recognition, educate consumers, and drive conversions, whether we’re marketing a small business or a Fortune 500 company. To do so, marketers rely on a myriad of communication trends from email to social media that are successful in creating...

“It was the best of questions, it was the worst of questions…..” –A made-up quote!   Most have a very different—one-sided—view of what a strong and compelling response is for interview questions. With many of my clients I conduct debrief after key interviews and learn from them what questions are being asked and how they responded to those...

As of my last knowledge update in September 2021, AI applications were making significant inroads into digital marketing to enhance efficiency and effectiveness. However, please be aware that the digital marketing landscape evolves rapidly, and new tools and applications may have emerged since then. Here are some AI applications that were relevant for digital marketing blogs at that time: 1....

Introduction Packaging plays a critical role in product safety during transportation and storage. Weak or faulty packaging can lead to damage, increased costs, and unhappy customers. To guarantee strong and durable boxes, industries rely on Pacorr’s Box Compression Tester—a cutting-edge solution that ensures packaging meets the highest strength standards. This advanced testing...

Define your goals: Determine what you want to achieve with your blog. Do you want to generate leads, drive traffic to your website, educate your customers, or showcase your expertise? Clarifying your goals will help you shape your content strategy.   Identify your target audience: Understand who your ideal readers are. Consider their demographics, interests, pain points, and what kind of...

Creating a successful 5S strategy (Sort, Set in order, Shine, Standardize, Sustain) is essential for improving efficiency, organization, and safety in any workplace. In this blog post, we'll explore the key elements of a 5S strategy and how to implement it effectively. Introduction to 5S Strategy 5S is a workplace organization methodology that originated in Japan. It focuses on creating a...

ProjectManager Small Logo Start free trial Menu 548 Shares facebook sharing button twitter sharing button pinterest sharing button linkedin sharing button PLANNING, PROJECT MANAGEMENT What Is an Implementation Plan? (Template & Example Included) by William Malsam | May 11, 2023 What Is Project Implementation? Project implementation, or project execution, is the process of completing tasks...

  Challenge 1: Cost Cutting - Budget constraints that affect your marketing efforts ‘Money’ and ‘Capital’ are probably the 2 most important words in a startup company (ok, maybe the word ‘purpose’ precedes these) and startups are always looking for ways to reduce costs, limit spending and keep finances under control, etc., which are all smart things to...

What Is Blog SEO? Blog SEO is the process of writing, optimizing, and publishing blogs designed to rank in search engines like Google and Bing. Common tasks associated with blog SEO include: Performing keyword research Creating quality content Optimizing content for on-page SEO Building backlinks How Does Blogging Help With SEO? Blogging is one of the most effective strategies to help you grow...