SEM, or Search Engine Marketing, is a crucial component of digital marketing. It involves using paid advertising to increase a website's visibility in search engine results pages (SERPs). SEM primarily focuses on using paid search ads, often referred to as pay-per-click (PPC) advertising, to connect businesses with search engine users actively seeking products or services. #SEM #SearchEngineMarketing #PPC (Pay-Per-Click) #GoogleAds #BingAds #AdWords #DigitalAdvertising #OnlineAds #PaidSearch #KeywordAdvertising #SearchAds #AdCampaigns #SEMStrategy #AdSpend #SEMExperts