ICPAR (Indian Centre for Public Affairs and Relations) is an independent business practice of Planman Marcom, offering services in Total Communication Strategy services for various clients both in the private and public sector in India. In the past one decade we at ICPAR have invested around 6,00,000 consulting hours to build our capabilities in providing Integrated Communication Solutions to our esteemed clientele. ICPAR understand the complexities and the pluralism of the Indian market and thus intervenes in a manner which facilitates the decision making process more effectively . We have been successful in bringing the private and public policies into harmony. ICPAR functionality encompasses the following aims : Understanding and analyzing public opinion , attitudes and issues which might have an impact on the client organisation’s plans and operations. Counseling client organisation’s management on policy decisions, courses of action and communication with regard to its social responsibilities. Researching, conducting and evaluating on a sustained basis , actionable programs and communication to achieve informed public understanding, necessary to align to client organisation objective. Planning and implementing the client organisation’s effort to influence or change public policy. Sensitizing the client organisation with the fact that media is the all pervasive means of building perceptions and images. Managing the resources needed to perform all the above. Planman Marcom, promoted by one of India’s largest multi interest conglomerate- Planman Consulting is a 360 degree marketing-communications company offering advertising, promotion and comprehensive brand building solutions to clients globally. Companies benefit from Planman Marcom’s integrated delivery mechanism, thereby ensuring higher level of value from one stop planning, design and execution model for a 360 degree impact. Our innovative and flexible solutions intelligently combine strategy, technology and creativity. Founded by renowned management guru and entrepreneur, Prof Arindam Chaudhuri. Planman Marcom has managed top brands with impact and panache, thanks to the powerful team of self motivated achievers.